GMMSO - Global Management Marketing Strategy Online
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GLOBAL MANAGEMENT MARKETING STRATEGY ONLINE

Will help your company to enter or expand into foreign markets

What is GMMSO?

WHAT IS GMMSO?

Global Management Marketing Strategy Online, http://gmmso.com , is essentially a Project-Based Learning (PBL), tool designed to be used for international business projects as a part of your course (International Business/ International Marketing/Management/Strategy) or on its own.  GMMSO is based on both international business theory and practical, hands-on experiences. GMMSO software is interactive, user friendly, real time, cost effective, and save time!

 

GMMSO will assist your students in:

Performing a situations analysis of a company,

Identify best markets for the company’s products or services,

Determine best entry mode strategy

Develop global plans and marketing strategies.

Students are provided with helpful tools such as step-by-step instructions, targeted internet resources, case examples, and glossary.

GMMSO will add value and will be excellent addition to your courses. Surveys conducted by instructors using the software have proven that the software enhanced the skills of their students such as critical thinking, web-based research, team working, and critical decision making.

Who should use GMMSO?

WHO SHOULD USE GMMSO?

    GMMSO is a research and strategic planning management tool designed for:

    Instructors teaching

         International Business

         International Management Courses 

         International/Global Marketing

         Global Business Strategy/Policy

    Business managers seeking high potential markets

    Government trade specialists

    Trade consultants and practitioners

Student Benefits

STUDENT BENEFITS

    Bridges the gap between theory and the real world of business

    Enhances the understanding of international business/trade

    An interactive, web-based learning tool

    Access it from anywhere in the world

    Complete the project on your own or as a member of a group

    Easy to navigate & print reports

    Provides technical support

    Learn how to research global markets

    Data will be entered both automatically and manually from reliable data sources

    Improve the decision making and problem solving skills

     

Instructor Benefits

INSTRUCTOR BENEFITS

    Minimum preparation time

    Instructor’s manual and PP presentation

    Workloads are considerably lightened by providing the ability to monitor progress, provide feedback and review completed projects online

    Real-time teaching/learning business tool

    User friendly, with a user guide for students

    Need basic computer skills only; detailed instructions are provided to guide students in completing their projects

    Interactive and integrative

    Students can work independently or as a member of a team from anywhere in the world

    Cognitive and experiential; hands on

    Resourceful and innovative

    Data will be entered both automatically and manually from reliable data sources

    The software helps instructors to engage in pragmatic and authentic assessment of the key concepts of global trade in a pedagogically sound and technology driven process

    Cost effective

    Students register online

Business Benefits

BUSINESS BENEFITS

    Save time and reduce costs.

    Improve your company's competitive advantage.

    Continuously update key information on your international operations.

    Develop and update global, regional, and country market profits for your products.

    Monitor your international activities and those of your competitors.

    Develop and modify your global business plan.

GLOBAL MANAGEMENT MARKETING STRATEGY ONLINE

Will help your company to enter or expand into foreign markets

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endorsements
Endorsements

Endorsements

I’ve been using GMMSO in my class of International Marketing since 2006. This interesting online software has remarkably evolved and I consider it as the right tool for applying strategic marketing decisions. One thing I am sure of is that students are learning something meaningful and applicable to life beyond the classroom.

Nizar Souiden

Professor of International Business

Laval University

In the PRIMA program the students are taught the GMMSO simulation program which is an innovative tool for designing a business strategy for international markets. Through this simulation program, the students are able to create, plan, and test multiple business actions, with the option to change all the parameters in order to achieve the best possible outcome for the organization. Moreover GMMSO includes all the necessary parameters an international marketer must know, in order to act with success in the global business environment. I firmly believe that this software is indispensable to any company that plans to expand in foreign markets.

George J Avlonitis

Professor and Director of MSc International Marketing; Deputy Chairman of the Academic Council

Athens University of Economics and Business

EIMSO gives students an experiential learning opportunity that engages them in decision making and thinking through the complexities of conducting business internationally

Paula E Bobrowski

Professor; Ph.D. Fulbright Research Fellow

Auburn University

I’ve been using GMMSO in my class of International Marketing since 2006. This interesting online software has remarkably evolved and I consider it as the right tool for applying strategic marketing decisions. One thing I am sure of is that students are learning something meaningful and applicable to life beyond the classroom.
Nizar Souiden, Ph.D., Marketing Department, Laval University

Nizar Souiden

Professor

Laval University

I was very pleased with EIMSO. I think it is an excellent way to organize lots of information. The feedback from the students was very good.

Dr. Nancy Rauseo

Professor

Florida International University

I would highly recommend this program for anyone teaching MBA’s international marketing. My students stated in the course evaluations that the most beneficial aspect of the class was the GMMSO assignment. GMMSO lets the students personalize their learning experience by selecting the product/service and regions of the world they are interested in.

Dr. Barbara Wooldridge

Professor

Tampa University

Having used GMMSO previously as a student and now as a practitioner, have seen it transform global potential to confidently executed strategy. It’s a high quality tool that supports those seeking to make sense of the world’s data and its opportunities. GMMSO bears particular importance to knowledge intensive situations and organizations including Universities and all key industries with an international outlook and gives peace of mind to erstwhile uncertain decision making processes.

Ioanna Bampali

Student of MSc in Marketing and Communication Specialized in International Marketing (PR.I.MA.)

Athens University of Economics and Business

Janavaras & Associates International, Inc.

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